by William Gist May 11, 2019. They offer not just booking of hotel rooms they act as a social media for travellers we can read reviews and comments about hotels by travellers who have visited the place before , this wesites help to plan each and every thing for us to have a wonderful and easy holiday. The capability that has come with technology has been manifested in major sectors of economies. 5. Or have they brought you any problems. This thesis gives an insight into the importance of the use of the Internet in tourism and hospitality industries in Kenya. tourism industry. If you’re really innovative, you may have heard about social media marketing, such as Facebook, Linkedin, and Twitter.Here’s the low-down of the tools available at the disposal, and their respective benefits: D, Law, R 2010, ‘Analyzing hotel star ratings on third‐party distribution websites’ International Journal of Contemporary Hospitality Management Vol 22 ( 6), pp. nice blog,Businesses in every market gets the importance of investing in marketing. 4.Nurturing – Unless you’re selling gum or underwear, you’ll need more than one touch point to make a sale. At first they give us the opportunity to book cheaply. The hos… The tourism industry is very expansive and incorporates other many sectors thereby enhancing the great need of using well established marketing strategies. The advantages are flexibility and convenience. Given that the hospitality industry is all about delivering impeccable service, being able to communicate and coordinate with peers instantly is a huge plus. the importance of transportation to tourism development. Air BnB has never worked out for us, we have tried to use it and either ran into a scam or a lack of availability. Tourism industry is important for the benefits it brings and due to its role as a commercial activity that creates demand and growth for many more industries. ( Log Out /  The third party agencies do provide convenient for most of the people, they provide a list of prices for customers to choose and compare so that they can get more valuable deals. Internet marketing for tourism industry can help you for better performance as well as can help you to connect with … Good topic. 1.Search Engine Optimization (SEO) – This has to do with being found on the internet when prospects look for solutions over time. Seric, M, Gil-Saura, I 2012, ‘ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions’, Journal of Hospitality Marketing & Management Vol 21 ( 8) , pp. The tourism companies are promoting their brand and reaching their potential customer by providing best travel deals through various digital technologies thus influencing the whole tourism industry. As a result, third party booking sites are not exactly what tourism and hospitality industry are trying to develop in their Integrated Marketing Communication strategies. What do you think about their IMC strategies, especially on their internet promotions? This paper aims at examining these changes by using Porter’s model of industry analysis (5 Forces). Enter the email address you signed up with and we'll email you a reset link. Change ), You are commenting using your Google account. I feel with the use of technology where we can sit at home and choose the destination and also know more about the place before going.With the use of internet people can choose from a wide range of price list which they feel comfortable with the help of agencies.But all agencies are not helpful there are man cases where the customers are given false promises and are being cheated. People are able to share information in their remote locations through personal computers, fax machines, cell phones, emails, and the internet in real time (Cristiana 2008, p. 346). It will be more flexible when I try to cancel or refund. Because the HT industry mostly provides intangible products, such as services and comfort, the internet has become a good way to deliver their messages, in touch with customers and promote their branding. Good blog 3.Social Media Networks – Given the growing number of people spending time there, having a strategy to sell on the platforms definitely makes sense. 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